Ti Point Tork

Community Management Workshop

I attended a workshop on community management at Webstock, and at the end asked the attendees to write down some words of wisdom for a new community manager, maybe something they wish they’d been told or something they learned at the workshop. Here’s their collected advice:

• Networking is important—often there are other groups doing similar things that are happy to piggy-back on projects or contribute resource. Before you start, understand your resource requirement and allow for growth, especially if updating/collecting info for the community. It’s easy to contact and update for 60 organisations, a lot harder for 3,000.
• Depth of relationship allows for more engagement and vulnerability.
• Keep raising the bar!
• “Personal” rewards from community involvement translates to professional reward and back again.
• Always have a back-up person—don’t be your own single point of failure.
• It can be important to reward people for participating in your online community.
• Go where your community already is, rather than expect them to come to a new ‘community’ that you just set up.
• Forums take 6+ months to establish momentum.
• Wikis suck.
• Comments at the bottom of pages of content fail to engage passive readers.
• Whatever you’re doing—whether it be in the online or offline world—you need to provide an “authentic” experience or voice for your audiences and community.
• You need strong reasons to make building a community worthwhile. It can take a lot of time and resource.
• I like the idea of incentives for users. e.g., points and rewards. For example, in our wiki originally we got a lot of new users to contribute through making the stats viewable. They could view numbers of changes made by users and a top 10. This lead to a competitive environment, especially with the boys. I had forgotten about that so am thinking how we can get that going again. Am interested in Shelley’s “submit a tag”, how that works. A problem we have is meaningless tags.
• I learned that preparation and planning should play a more important role than technology.
• Exposure to a wide range of online communities can teach us a lot about how people interact online.
• We had great success and learned a lot by piloting community interaction with small self-selected groups before trying to interface with the wider community. Benefits: tools are tested and tweaked; people from the pilot are great at kicking the wider community off.
• Be very proactive about responding to criticisms/suggestions by pointing out ways that the commenter/critic can get involved in doing something with their suggestion and solving their problem.
• Why? Social capital; information; value; connections. How? Authentically; where they already hang out; on their terms; multiple (appropriate) platforms. Who? By the community; for the community …
• Go to where your community are already hanging out to engage with them.
• Decentralise your community management by using your community.
• Who the customer is, what they want, what they need is key. Once the purpose is clear, that drives every other decision.
• Do you really need to do this? What will work best for your users? When will you stop if it isn’t working?
• Take-away: you need a community manager; build it and they won’t come!

Thanks to everyone who took the time to write down their advice!