Archive for February, 2014

Lighting a Spark Under Telecom

Friday, February 21st, 2014

Telecom New Zealand is changing its name to Spark. Most commentators regard it as a backward move, most recently Lance Wiggs who diagnoses marketing capture, distraction from executive and board, and the death of a valuable brand. I'd like to respectfully disagree. I might be a contrarian, but I think it's ...